Chinese shoes Network March 12 hearing, Nike - which owns the world's best brand of sporting goods companies do not expect is that a 10-year $ 200 million sponsorship deal itself with a full gambling, black gold, corrupt Football League bundled together. China Football Association Super League (hereinafter referred to as Super) - This modeled on the English Premier League, the China's most outstanding professional football clubs to participate in the National Football League the highest level, has now become a corrupt and Black Gold's show: bribes to players own goal shot; players, coaches, football officials ...... every stakeholders grab illegal revenue under shady football matches; since October 16, 2009 Guangdong Eagle Team executives, police arrested more than 100 days since, almost every day in constant reports of officials involved, the player was taken away and other news. The burst of negative news will undoubtedly continue to make Nike frustrated. It and super sponsorship contract there for nine years, it does not want their $ 200 million investment to be scolded, mocking voice convergence vast ocean swallowed. This is not Nike's willingness to see the results. Fortunately, the Chinese Football Association have been identified, March 27 - one week later than the scheduled time of the Super League will be the resumption of fighting in Beijing. This is undoubtedly so Nike and other sponsors league took a deep breath. This is bad news in good news, there are always game. In the previous month, they do not know the money was not brought to be a boondoggle, do not know they are not involved in gambling case will, of course, to get a good reputation through sponsorship did not do too much to expect. 2 at the end of day, the Nike Super Affairs a Cheap air jordans for sale ppear in person located in Beijing Xizhaosi Super Street East Nine Building, general manager of the office. Nike, the company's new general manager of the Super LangXiaoNong throws a new proposal: Do not consider Xi'an and Hangzhou, and the new Super League season opener in Beijing's Workers' Stadium bar. Nike regard is the reason, whether from the popular point of view or reward for the winning team, Beijing suitable than the other two competing cities: Premier League and La Liga also proved successful experience, coupled with the best of the best team in the stars , will make the opening ceremony more exciting, more attractive. This allows LangXiaoNong very difficult. The former director of the Chinese Football Association League 62-year-old, a month ago the company stepped in Super White, one of the most important task is to stabilize the Nike and other sponsors. Super League career as a witness the process, has a "super father," said Lang Xiaonong than anyone understand that at this sensitive moment, any one of "no", can make sponsors feel unhappy and sped away. So he was hesitant brown grass Workers are not suitable for television, and in accordance with the routine, only made the city are eligible to apply for the opening ceremony of the contractor, while Beijing had not bid for the columns in the city. However, LangXiaoNong did not flatly rejected Nike's proposal. He immediately to the director of the China Football Management Centre vide made a report, after obtaining the support of the new boss, but also honorary chairman of the Ronin with Beijing Guoan on the phone. Over the phone, Luo a promise down. In Beijing Guoan go through the relevant formalities, Super opening ceremony officially opened the final Beijing, the time is March 27. Nike, Cheap air jordan 12 ovo the Chinese audience and can continue in the game, television cameras and players of the chest, saw the ubiquitous hook type identifies. Chinese Football Association is clearly felt the pressure from sponsors. They sponsor so obedient, and at this particular moment shown by the professional way of doing things, it may make contact with Chinese football for many years Nike also flattered. In accordance with the Chinese Football Association League Director Macheng Quan afterwards to say, now both the super company or foot control center, are "very focused on safeguarding the interests of sponsors and hear their voices." In China football career League short 16 year history, has Marlboro, Pepsi, Siemens, Ericsson, Canon, Philips, TOM, Kingway and so more than 20 multinationals and local enterprises to enter the list of its sponsors. Of course, these companies invested heavily in the adventure, in this tragedy and comedy filled with extreme emotional arena, it lost as much as possible to get. ambitious Siemens Mobile has in 2003 and 2004 for two consecutive years to spend a total of $ 18 million title sponsorship of the Chinese football league. President of the rich and powerful German company Rambaud (Rudi Lamprecht) rhetoric, whereby Siemens to fight the Chinese mobile phone brand sales champion. can Rambaud at the wrong bet. In early 2005, this former sponsor of Real Madrid, Chelsea, Fortune 500 companies, to Chinese football environment is not good grounds advance quit the Super League. Subsequently, Rambaud was also in charge of the mobile sector headquarters threw Taiwanese manufacturer Ming IT companies. In 2006, this hardy Siemens mobile phone brand will next move because the company's bankruptcy and disappeared. Siemens Mobile Super League sp cheap jordan shoes for men onsorship failed experience, show up investment in China's high-risk football league - With the Chinese football market knocking on the door to China, won the hearts and minds of the Chinese people, this had been proved Marlboro and Pepsi It seems to have failed the laws. But Nike did not think so, it decided to take a risk on this for several years has been highly controversial football tournament. This enter the Chinese market for many years the world's largest sporting goods suppliers in the fans away from the football, when sponsors have walked away from it, choose contrarian move, signed in early 2009 to become the Super League outfit sponsor, and a check for 10 years, Sponsorship total $ 200 million is the most generous Chinese professional football since. & nbsp; & nbsp; & nbsp; Prior to this, the value of commercial sponsorship of the Super League is like a do not recruit people to be see the stock all the way down, encountered streaking (no sponsor), sponsor arrears funds, low-cost or cheap and reduce the number of spectators, TV broadcasters and various leave embarrassing experience, title sponsorship 81 million yuan (2004) has been a sharp decline when Siemens title to 32 million yuan ( 2008 Kingway title price), has fallen by more than 60%. & nbsp; & nbsp; & nbsp; "Nike has been looking for the right opportunity to intervene Chinese football," 2002 years ago he was responsible for Nike's sports marketing business in China's Chai Feng said, "but it has struggled to no suitable form of intervention. "In 2004, also in the bidding," China Team "the main sponsor of eligibility lost to old rivals Adidas in the Chinese football sponsorship in the field down to leeward. In desperation, with little poaching from a competitor Nike, Adidas invited f cheap foamposites rom football when he was marketing manager Zhang Jinsong, as sports marketing manager for Nike China companies. Zhang was directly responsible Adidas "China Team" project. Zhang rely on the Chinese Football Association in the deep connections, Nike seize this opportunity to deeply involved in Chinese football. Nike sees itself as copying the outsole Chinese football. In Europe, Nike to sponsor professional clubs such as Manchester United team, a year will have to pay at least $ 33 million. This time, it is only paying $ 15 million to $ 20 million per year, will be able to make 16 Super League teams all the players, coaches and referees, either in training or competition, hook-type wear embroidered logo Nike equipment. In China, Adidas signed in 2002 will never appear in the World Cup is not the total amount of China's national team sponsor for six years, has reached $ 60 million. As in the Super League and Nike who cast also refilled Italian tire manufacturer Pirelli and Chinese private motorcycle brand Xinyuan motorcycle. They and Nike judge exactly the same: Chinese football recovery just around the corner, sponsored Super right time. Spent $ 20 million three-year Super naming Pirelli, only about their spending in the Serie A giants Inter Milan, who one season, and more than 10 million yuan investment Xinyuan Motor Vice sponsors, but also with a super team title sponsor not much higher. "It should be said, there are signs of a rebound sponsor of Super League is a good time." CEO sports consulting firm key way of Zhang analyzed that, Nike, Pirelli did a very cost-effective business . Super 2009 to surrender the respondents is also very bright. Statistics from the Super company and CCTV Sofres, 2009 Super League season has more than 3.9 million spe cheap jordans for sale ctators and 190 million TV viewers watched the Super League matches, as well as 36 million people participated in the interactive game "Super passion." These are the sponsors echocardiography data. Tony White, President Pirelli Asia Pacific excited at the end of the Super League awards. "It now appears, select the beginning of the Super League is sponsoring a good decision." He said that in the Super League promotion, has become a household name in China Pirelli tire brand. But the reality let them surprise. 2009 season has just ended, has not yet come out of the Super League five years from the creation of a new record attendance excitement, it is just like riding a roller coaster, falling in the cold from the sun peak through the ice. Ministry of Public Security's strong intervention to let gambling become shocking case, scandal after another. Qingdao Hailifeng players gambling club manager in order to complete the task under the watchful eyes of their own goal to kick the ball; Guangzhou Pharmaceutical club with only 200,000 yuan will be able to exchange a hearty 5 : 1 victory; Football Association officials Fan Guangming only made a match-fixing intermediary for the club will be able to derive a $ 1.5 million bonus; law enforcement match referee Huang Chun-chieh, but more than 1000 yuan may also be open on the value of several hundred thousand dollars Lexus luxury cars; and the Chinese Football Association Nan Yong powerful figure, while being taken away by police who seized there are actually six million yuan of bank cards, reportedly still in Beijing has many valuable properties. A from Qingdao Haili Feng, the Super Guangzhou Pharmaceutical and Chengdu Blades, which the club did not seem to be able to prove his innocence of the body. Chinese cheap jordans online football has almost become the highest crime rate in the industry to China. Even the sponsors have also been involved. Nan Yong, namely body involved in 2006 sponsored Aifukesi case. Since sponsor Siemens mobile's early exit, the Super League in 2005, "streaking" the entire season. In early 2006, as a director of the Chinese Football Association league Affairs Vice Chairman Nan Yong, chairman of the Super peninsula alone to England, in the familiar football agent Shirakawa introduction, locked the new sponsor Aifukesi. an anonymous letter of accusation that Aifukesi agency ACE and the transaction is in the middle of BCD Shirakawa agents companies are shell companies, and has long been bankrupt. And Aifukesi actually a newly established, the strength is not strong game agents, are now no longer exist. & nbsp; & nbsp; & nbsp; all this so sponsors lose value sponsorship. & nbsp; & nbsp; & nbsp; $ 200 million, Nike hopes generous sponsorship Super can impact Adidas monopoly in the field of Chinese football, and earn more Chinese consumers. Nike also launched simultaneously in Chinese football shop layout, thereby weakening the influence of competitors, in order to maintain the market share lead. Pirelli 5 years ago in Shandong, China built a factory, but because of the lack of visibility, sales have been slow failed to meet the target. With the super fast internet ???? hope to increase brand awareness, so as to enhance market share in China. Beijing Guoan Vice Pirelli has been involved in the negotiations of the Super League title, super company director Zhang Lu told the "Business Weekly", is not optimistic about the Chinese football league before Pirelli white shell interested in the Super League, averaging 1.5 million the audience, the annual total cheap jordans for sale mens of 144 million TV viewers passengers (2008/09) data. The idea coincides with the white shell also chairman Gong Daxing Xinyuan motorcycle. Gong "First Financial Weekly" said, Super grassroots influence in China, can help Xinyuan Motor faster become a national brand.
Now, sponsors are all expected to have painted on the question mark. Upon learning the news of the Super League may be shut down, Pirelli held a special meeting on this. Pirelli International Commissioner Marian? Clay said, will discuss countermeasures headquarters, "do not exclude the possibility to make a new decision (interrupt cooperation with the super) is." Sponsorship amount smaller Gong Daxing also began to reflect the original decision. Gong said that any football investors and sponsors, do not want their brand with a tainted league together. Chinese Football Association must appease these sponsors dissatisfaction. In the past 2009 years, super company received a total of about 150 million yuan of revenue from sponsors and partners to place and the first to get the full amount of the sponsorship. Earlier this year, 16 participating clubs also do so to get 180 million in dividends. In early February, director of the China Football Management Centre vide take the opportunity to visit the Chinese national team preparing for the East four, made a special trip to the Pirelli set up Asia-Pacific headquarters in Shanghai Pudong met the white shell, trying to dispel this home title sponsor of concerns. the end of 2009, Lu Feng, yet when the police investigation, the company's second general manager of the Super League had planned to invite three Nike sponsors and media partners such as Sina Beijing forum to hear their true idea, and promised to provide better service in the new sea Retro jordans for sale son. He accepted the "Business Weekly" interview, said he hopes to see sponsors future of Chinese football, "false, gambling, after dark, cleaner Super League is still the most investment value of Chinese professional league." Lu Feng was still a smug, he also hopes this is unprecedented anti-gambling storm hitting, tied to the Super company can eliminate - this is the outside world as the Football Association "puppet company" - the body of the yoke. may accept the "First Financial Weekly" interview shortly after the end of January Lu Feng himself was taken away by police investigation. Considerable prestige LangXiaoNong sent for the Chinese Football Association Super League football community to come forward to charge the company, vide also recruited former water sports management center officials, general manager of good sports and cultural development on the world's current deputy general manager Liu Weidong as super company business, to retain the assistance LangXiaoNong Those damaged confidence sponsors. The Football Association to maintain the size of 16 teams participating, also taking into account the interests of the sponsor. "Football, Super company and sponsors have agreement, the participating teams and the tournament sponsors will bring screenings to reduce losses, the association also faces the risk of default." Chinese Football Association League Director Macheng Quan said. Football Association decided to Guangzhou Pharmaceutical and Chengdu Blades down in armor, Zhejiang Greentown and Chongqing Lifan by-play, is to learn from the Serie A "phone" incident (Serie A team Juventus, AC Milan, Fiorentina match on suspicion of phone operation He was ordered to downgrade and penalties) approach. Chinese Football Association want to interfere too much in the past have changed the practice of super company, said it would charge a nominal vide an ownership position of 10 dollars only to super company, decision-making power and returned to Super League Super Committee. In early March, the super management team - Yuhong Chen, chairman and general manager LangXiaoNong located in Beijing Xizhaosi Street East Nine Building office with Pirelli, Nike and Xinyuan Motor executives meet. Gong Daxing revealed that with the super company to discuss how to protect the interests of sponsors in the new season, and both how to work together to restore the reputation of the Super matters, and does not involve breach of contract compensation, "but the super company is committed to In the new season better for sponsorship services, as much as possible so that sponsors get in return. " " maintain at participating in the Super determine the size of the case 16, the three sponsors will not rush breach Exit. First Financial Weekly "revealed that" super company to after an unnamed person talks. " We will soon have at least one new sponsors to join the Super League. Sources said that this new sponsor is very likely that the refrigerator manufacturer in Henan Xinfei Group, another IT company is also in contact with the super company. Nike eager to give fans the new Super League season, convey a little optimism. It is trying to use a festive New Jersey 16 teams in the Super League press conference to get rid of the head of the haze. February 22, Nike demonstrated the 14 Super League teams and equipment (two Super League team Guangzhou Pharmaceutical and Chengdu Blades involved, after the addition of Zhejiang Greentown and Chongqing Lifan promoted to Super League). To make the new season jersey look, Nike China region a s Retro jordans for sale pecial football team traveled to Europe to study the Premier League and La Liga jersey design, and careful consultation with the recommendations of the 16 participating clubs shirt design. For example, the Yankees jersey, while retaining the green tone, while also "national security is always the first fight" slogan embroidered on the cuffs. February 23, the new Division Super League champions Beijing Guoan official wearing Nike equipment appears on the Asian Champions League arena. However, Beijing Guoan wearing Nike equipment the opener (1-0 beat Melbourne Victory) is not enough to make this body cast in the Super League re-injection of the international sporting goods company under the heart. As the investigation deepens, the new team will have suspected fake gambling black? If there is a new Super League clubs involved, the new season schedule will not be cut? There is a more difficult question is: what time CCTV broadcast of Super League? Previously, CCTV5 without publishing any justification to abandon the Chinese team and there are four Super League teams to participate in the AFC Champions League live program. start from early November 2008, CCTV broadcast of Super League matches stopped, CCTV reason given is "unhealthy this tournament, not occupation." communication channels and media exposure amount TV platform and is closely related to the Super tournament, which is valued by many sponsors it. Nike and other sponsors, I am afraid there is no chance to withhold sponsorship of the 2009 season, but next season sponsor will readily pay it in full? Pirelli and Xinyuan Motor has yet to give a definite answer. Nike hopes the situation getting better. Company spokesman Zhu nearly Qian on the "First Financial Weekly" said, Nike is more concerned about the future of Chinese football has experienced growing pains in always inevitable. In the AFC Champions League, Beijing Guoan and Henan Jianye popular home attendance, allow sponsors to see a glimmer of hope - the fans did not abandon the super. In Beijing, nearly 30,000 fans to cheer the scene for Beijing Guoan. The enthusiasm of Henan let can accommodate 30,000 people packed the stadium in Zhengzhou Navigation Road. sponsors hope that this momentum can be continued in the upcoming start of the Super League. In the past season, the league champions Beijing Guoan fans is the most sought after of the team. Beijing Guoan annual 11,000 packages were sold, averaging home crowd reached 35,800 people. This season, the year Beijing Guoan ticket sales also reached a record of more than 1100 million. Nike is about to be staged in the specific content of the Worker Super opening ceremony of the new season gives his own advice. This company specializes Commissioner responsible for Super Affairs said they had made a special inspection tour of the Premier League, La Liga opening ceremony concluded, Super opening ceremony time not too long, but the quality must ensure that the theme should be around the football body . Now, just to replace Ted Beijing Guoan general manager of climax as being pondered how to work the body play a more pretty, so opening ceremony creative and let the sponsors to their thumbs . Nike also plans to use the opening ceremony to launch the "Red Ribbon" public welfare activities. By then, Guo'an its rivals all field players and referees will be tied Nike red laces to support patients around the world, HIV AIDS. a little red ribbon, difficult to remove the pressure on China over black football suspicions, and learn from Serie A process involving the team, to follow the Premier League and La Liga champions to attend the opening ceremony is indeed a new beginning. The century-old European leagues, is worth only 16 years occupational history of Super learn a lot there. The tuition, natural and ultimately Nike, Pirelli, Xinyuan Motor's sponsorship. against China for Nike Football League sponsorship program for 10 years, after only two years, and eight years waiting for it, perhaps is really a good opportunity. This time hitting, should be "absolutely a big bottom", right?Sports players Nike Sportswear Vac-Tech Dunk Hi bright light
2011-12-21 18:07:29 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close
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