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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company founder Adi Dassler, for participation in Amsterdam? Olympic athletes sewi Cheap air jordan 12 ovo ng start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the Olympic Games Adidas provides the best platform for display products quality, it is also characteristic of this marketing achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporti Cheap air jordans for sale ng goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in the hope of success and a model for the performance of athletes outside the arenas of the latter to a greater extent. In addition to the World Series, the Adidas also sponsors national and regional teams around the world. It is sponsored national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseb Retro jordans for sale all team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. 1980 accounted for about 50% of US Cheap air jordan 12 for sale online free shipping market share, initially over Adidas sports shoes in the United States take the top spot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professional athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let Retro jordans for sale them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jordan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige cheap jordans for sale mens , the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how much advertising spend, NIKE often big advertising before and after the Olympics, people mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while carrying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor.The Cavaliers lost last year, which led cheap jordan shoes for men directly to the Under Armour sales decline speed, believe that the brand must really miss by fans loot time. The day before Under Armour also draw inspiration every Monday crazy promotions, for its signature boots Curry 3 launched this new design. 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Amman chamber of Commerce urged the government to further expand goods tariff reduction to the government of Amman chamber of Commerce, said the tax reduction Yang thought to help active commercial activities, can promote the consumption to promote economic growth; the econom cheap jordans for sale y this year was only slight growth, the growth rate is far lower than expected, to move their neighbours, uneasy, private consumption has been greatly affected. Serious, hit commercial activities, tax reduction should stimulate private demand. The Amman chamber of Commerce urges the government to further expand the scope of tax reductions for goods, and calls for lower taxes to help reduce tax evasion, as well as to improve the standard of living for middle and low-income people. (editor's name: afnhk) dust settles! BELLE agreed to privatization, but 2% people against the Jinjiang 30 years of defeat: remember, de Erhui xdlong, Kim Levin Vietnam footwear exports $8 billion 800 million compared to the same period last year increased by 18.4% in Dongguan shoe factory thousands of employees strike official intervention Henkel adhesive for shoe use booster 2013 Guangzhou international shoes exhibition Chinese Asia Footwear. China website domain name: QQ:83331021 Copyright 2 cheap foamposites 006-2011 www.afnhk.com online MSN:afnhk@live.cn All Rights Reserved copyright Email: afnhk@126.com Asia Footwear information network new shoe brand sponsored by the footwear trade city ", the General Assembly", the majority of footwear trade city 2015 new spring and Summer Conference on March 31, 2015 grand opening, to rely on the majority of footwear trade city brand businesses gathering advantages, service enterprises, enhance the footwear footwear trade city and the majority of footwear brand visibility, urged construction and transformation of the Development District of Shijing shoe brand. On behalf of the Baiyun District of Guangzhou City clothing leather footwear association, Guangzhou Leather Footwear Association and other guests and professional buyers, brand agents, distributors and buyers group, designers and media gathered in Shijing district the shoe trade city, a total exchange, share, on the road. brand strategy broad originating the majority of footwear trade city is located at the junction of Guangzhou Baiyun District Shijing street intersection Huanggang road and highway 107, is one of the main city of Guangzhou general trade city's professional market. It is reported that since opening in 2006, through its own continuous upgrading, the total operating area of 50 thousand square meters, all kinds of shoes business more than 1500, is the Southern China area to large business leather shoes and spot wholesale footwear professional wholesale market, the average daily passenger flow volume of more than 30 thousand people, attracted from all over the country and Russia, Southeast Asia, the Middle East and Europe and other countries and regions of the buyers to purchase. In order to build a domestic, modern and network-based specialized market trading platform, in recent years, the vast group of footwear trade city successfully launched the "brand Street" strategy. According to reports, as an important component of brand strategy, the footwear industry and Commerce City in Ishii pioneered the introduction of the whole, with "independent property rights, private brands" of the more than 300 shoe enterprises stationed. The new direction of conform to the development of e-commerce industry, the trade city started construction of cargo platform, still have "combined with the wholesale trade city, construction of O2O business model. "Guanghuo" is Baiyun District electricity supplier service center, is a large-scale e-commerce incubator Industrial Park in Southern China area, through the seamless connection of the O2O mode, guide the traditional enterprises to actively develop e-commerce, change the traditional marketing mode, to achieve seamless online and offline, help brand enterprises to explore the global market. brand cutting-edge ready to bloom the brand ordering site assembled a group of outstanding brands the majority of footwear trade city, including footwear, Jimmy noted, "Chan Lu, van CHANKE", Melodie, "JENWIFERBAZAAR ·, Jennifer; bazaar" Parr shoes, Han Xian Gong, Lima D.SWELLAN, "Dixie will" 19 shoes business representatives)Adidas can savage rise, Kanye West absolutely can not do nothing. 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